Portfolio | Byebyeoldschoolresum

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PROFESSIONAL OVERTHINKER

Automating backend processes for one of the world's largest ride hailing and mobility platform

ERP ADOPTION. PROCESS AUTOMATION

Case study on digitisation of operations across warehouse, sales and customer service for an automobile manufacturer

Trend spotting and social media listening for a performance driven marketing firm's quest to stay relevant for the youth

TREND RESEARCH. DIGITAL ETHNOGRAPHY. YOUTH CULTURE

Case study to understand how the youth thinks and behave to identify white spaces for developing new marketing propositions

Stagnant traffic and limited unique visits on the transaction dashboards of a bank

USABILITY TESTING. HEURISTIC ANALYSIS. DASHBOARD REDESIGNING

Case study to investigate the reasons for lower engagement with the platform and suggested redesigns for improved user experience

Is the new advertisement in line with what Pepsi has always stood for?

ADVERTISEMENT RESEARCH. SEMIOTICS. BRAND PROPOSITION ANALYSIS

Award winning case study on how Pepsi changed its brand proposition in India by taking the road less taken [by the big brands such as Pepsi itself]

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Providing contactless office supplies 24*7 during the first wave of COVID

Coming soon!

Promoting a healthier workplace culture by monitoring employee wellbeing and, happiness

Coming soon!

CHANGE MANAGEMENT

Deploying IT vending machines to provide 24/7 access to the employees to procure office supplies during the first wave of pandemic

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SaaS PLATFORM CUSTOMISATION

Customising a data analytics platform for an IT firm to monitor employee experience

Enabling every employee to be more conscious about data regulatory practices

Coming soon!

COMMUNICATION STRATEGY. BEHAVIOUR CHANGE MANAGEMENT. HABIT FORMATION

Changing perceptions and organisational practices around data quality and governance

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