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01

Bread & Prejudice: Redesigning Digital Food Environments for Health Equity  

POLICY EVALUATION. BEHAVIOURAL INTERVENTION. SERVICE DESIGN 

Redesigning self-service kiosks so that healthier meals become the easiest, most obvious choice in Britain’s most deprived food environments

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03

Riding Shotgun to the Car Spa: Automating backend processes for one of the world's largest ride hailing and mobility platform  

ERP ADOPTION. PROCESS AUTOMATION. ADOPTION STRATEGY

Automating messy, manual workflows into a five‑week ERP backbone so a global ride‑hailing giant could scale its used‑car business with faster, more accurate customer service.

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02

The Feed That Feeds the Feud: Designing an intervention to reduce misinformation engagement in anonymous, Reddit-like environments.

NORMS ENGINEERING. RESPONSIBLE SCROLLING. FRICTION DESIGN

 

Helping vulnerable young users pause, reflect and resist misinformation in anonymous feeds by making platforms feel just a bit more human

04

Colouring Outside the Can: Is the new advertisement in line with what Pepsi has always stood for?

ADVERTISEMENT RESEARCH. SEMIOTICS. BRAND PROPOSITION ANALYSIS

Reviving a legacy cola brand for youth by stress‑testing bold pack, flavour and storytelling ideas with the people Pepsi was most afraid to lose.

05

Screens, Memes and Midnight Dreams: Trend spotting and social media listening for a performance-driven marketing firm's quest to stay relevant for the youth 

TREND RESEARCH. DIGITAL ETHNOGRAPHY. YOUTH CULTURE

Listening to India’s digital youth for a year so a performance‑driven marketing firm and its research partner could turn live trend tracking, personality insights and real worries into sharper, more human campaigns

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